Hello dragons, I'm Hannah, founder
of
Toddle and I'm here today asking for
sixty thousand pounds for five percent
in my company. I'm really passionate
about adventures and travel and when I
became a mother I wanted to share these
passions with my children but I found
that when we were out on our adventures
they get chapped lips or wind burnt
cheeks and there weren't the products on
the market for the under threes so I
started making my own lip balm in my
kitchen.
What started in my kitchen is now a
range of 13 SKUs. Our most pioneering
products are our probiotic hand gel, our
non-alcohol hand sanitizing spray and
our dribble proof lip balm.
We launched in March 2020 and since made
194 thousand pounds
with forecast revenue this year of 670
now is a great time to invest because
we're in a real growth period and we've
only just got started on retail. Just
take it back, you said that you've made
194 000 pounds
so what's the profit on that? So the
gross profit on that is 87 and the net
is minus 4.5. The way I'm looking at it
at the moment is for year one, year two
it's not about profit, it's about growth
so I want to be a 10 to 20 million pound
company instead of a one to two million
pound company. I'm not doing this as
a lifestyle business. Of the almost 200
000 in sales you did last year, give me a
bit of a breakdown and an overview of
how that was achieved in terms of
marketing in channels. In terms of
channels, that's 83 000 pounds on Amazon
about 60 on the website and then the
rest is made up from retail so a real
heavy
lean towards Amazon there.
I just want to say I'm incredibly
impressed. I think you should be
incredibly, incredibly proud of yourself
and um
yeah, it's made me a little bit emotional
in fact, which is quite rare, but no, I'm
because I'm so inspired by you. So
yeah, well done.
And product wise, what are its
credentials? So our best seller is the
probiotic hand gel, so it's got live
bacteria in it, so it's covering your
hands in good bacteria so it's helping
your immune system. Is there anybody else
doing that? I've looked and looked and
looked and looked and looked and I can't see
anyone else in the world doing it naturally. Paraben? No. Sulfates?
No, no sulfates
No palm oil and if at any point we've
used anything which traditionally
wouldn't be sustainable we are being
sustainable. We're trying to make eco
choices at every turn.
My word you are impressive oh my gosh.
You uh honestly
I, I, I feel a little bit in awe of you.
Look you've come in the den.
You've got them all mesmerized.
You've got every answer. Well I'm coming
On Dragon's Den I've got to have the
answers. But at the moment hand
sanitizers and hand gels don't really
fit in with protective balm and it's all
over the place yeah
And that's what concerns me.
I think you are superb Hannah ah
but I still think that there's a journey
to go on here.
You're very focused in one segment
of a segment of a market i.e your baby
market with toddle.
What that does subliminally to
somebody's mind if you don't have a
toddler you're not looking at it.
So even though this product could be
very good it's very very
clear that it's it's baby and baby only.
Yeah you know ninety percent of your
marketplace has dissipated so I'm going
to say I'm not going to invest and I'm
out but congratulations for what you've
done and what you've accomplished.
You know I, I don't know I'm just a bit
puzzled.
Not from you.
But the brand and for that reason I'm
not going to invest I'm out.
Hannah I'm not puzzled and you know life
is short we've got a lot of lip balm to
sell so I'm going to get to the point I
am going to make you an offer I'm going
to make you an offer for the full 60k
20 of the business.
Okay.
I think you've been pretty faultless.
So I'm going to make you an offer.
And I'm going to offer you all of the
money
And I want
15 percent of the business.
I'd love to go on this journey with you
Oh with you and hold your hand and I'm
going to make it competitive because I
really want to win this okay.
So I will offer you all of the money
and for that I would want 12
of the business. I don't want to sell
myself too much; it'd be too much for
peacock, but I actually think you've got
a huge opportunity here to create a
media content brand centered around this
idea of for every adventure
and I know I can help you do that. First
of all, it's an absolute dream come true
to be here and to hear all of you say
such wonderful things about my company
so I'm just genuinely stood here
wondering what to do. I would also be
willing to share because I know there's
a certain dragon
to my right that can add a really
critical piece. Which one did you mean?
Deborah. Okay
yeah, I would be happy to share
what are you thinking? From my
perspective, I would say unconditionally
I'd just give you the 10 from the off.
Ah, I really like you
but I am going to go with Deborah and
Stephen and thank you so much for your
offer. Great, yeah, amazing, thank you
honestly
thank you so much
well then, good luck. Thank you so much
see you guys soon.
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